[MATERI BAHASA INGGRIS BISNIS] CHAPTER 1 READING SKILS
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CHAPTER 1
Reading Skills
Improve Reading Skills
Ask yourself this question: Do
I read every word in your own language when I am reading a schedule, summary,
or other outlining document?
The answer is most definitely: No!
Reading in English is like reading in your native language. This means that it
is not always necessary to read and understand each and every word in English.
Remember that reading skills in your native language and English are basically
the same.
Here are four different kinds of
reading.
- Skimming - running the eyes over
quickly, to get the gist
- Scanning - looking for a particular
piece of information
- Extensive
reading
- longer texts for pleasure and needing global understanding
- Intensive
reading
- shorter texts, extracting specific information, accurate reading for
detail.
Here is a quick overview of the
four types of reading skills used in every language:
1.
Skimming
Skimming is used to quickly gather
the most important information, or 'gist'. Run your eyes over the text, noting
important information. Use skimming to quickly get up to speed on a current
business situation. It's not essential to understand each word when skimming.
Examples of Skimming:
- The Newspaper (quickly to get the general news
of the day)
- Magazines (quickly to discover which articles
you would like to read in more detail)
- Business and Travel Brochures (quickly to get
informed)
2.
Scanning
Scanning is used to find a
particular piece of information. Run your eyes over the text looking for the
specific piece of information you need. Use scanning on schedules, meeting
plans, etc. in order to find the specific details you require. If you see words
or phrases that you don't understand, don't worry when scanning.
Examples of Scanning
- The "What's on TV" section of your
newspaper.
- A train / airplane schedule
- A conference guide
3.
Extensive reading
Extensive reading is used to
obtain a general understanding of a subject and includes reading longer texts
for pleasure, as well as business books. Use extensive reading skills to
improve your general knowledge of business procedures. Do not worry if you
understand each word.
Examples of Extensive Reading
- The latest marketing strategy book
- A novel you read before going to bed
- Magazine articles that interest you
4.
Intensive reading
Intensive reading is used on
shorter texts in order to extract specific information. It includes very close
accurate reading for detail. Use intensive reading skills to grasp the details
of a specific situation. In this case, it is important that you understand each
word, number or fact.
Examples of Intensive Reading
- A bookkeeping report
- An insurance claim
- A contract
Exercise
Using
these descriptions, how would you read the following? Match the different types
of reading with the categories below. Decide which one requires you to skim or
to scan the text. Which one needs detailed Intensive reading? What type of text
do you read extensively - for pleasure?
The ‘What’s On’ section of the local
paper:
- Skimming
- Scanning
- Extensive
- Intensive
A novel:
- Skimming
- Scanning
- Extensive
- Intensive
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