[MATERI BAHASA INGGRIS BISNIS] CHAPTER 2 BUSINESS BASICS

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CHAPTER 2
BUSINESS BASICS

A.       OVERVIEW
Below is a list of terms that you will find in the text. As you read “What is Business?”, see if you understand each term. See if you understand each term. Use this as a working list and add other terms with which you are unfamiliar.
NOUNS
VERBS
ADJECTIVES
OTHERS
Exchange
Production
Distribution
Sale
Goods
Services
Profit
Conversion
Surplus
Expenses
Examine
Classify
Perform
Remain
Create
Technical
Various
For instance
On the other hand

B.        READING
Reading 1
WHAT IS BUSINESS?
Business is a word which is commonly used in many different languages. But exactly what does it mean? The concepts and activities of business have increased in modern times. Traditionally, business simply meant exchange or trade for things people wanted or needed. Today, it has more technical definition.  One definition of business is the production, distribution, and sale of goods and services for a profit. To examine this definition, we will look at its various parts.
First, production is the creation of services or the changing of materials into products. One example is the conversion of iron ore into metal car parts. Next these products need to be moved from the factory to the marketplace. This is known as distribution. A car might be moved from a factory in Detroit to a car dealership in Miami.
Third is the sale of goods and services. Sale is the exchange of a product or service for money. A car is sold to someone in exchange for money. Goods are products which people either need or want; for example, cars can be classified as goods, services, on the other hand, are activities which a person or group performs for another person or organization. For instance, an auto mechanic performs a service when he repairs a car. A doctor also performs a service by taking care of people when they are sick.
Business, then, is a combination of all these activities; production, distribution, and sale. However, there is one other important factor. This factor is the creation of profit or economic surplus. A major goal in the functioning of an American business company is making a profit. Profit is the money that remains after all the expenses are paid. Creating an economic surplus or profit is, therefore, a primary goal of business activity.
C.    EXERCISE
C.1 Answer the following questions about the meaning of business.
1.         What is one modern definition of business?
2.         What does production involve?
3.         What example of distribution is given in the reading?  Can you think of another example?
4.         How do goods differ from service?
5.         In addition to production, distribution and sale, what other factor is important in defining business?
6.         What is profit? In general, what do companies do with their profits?
C.2 Determine which of the following statements are true  and which are false. Then put T or F in the blanks.
  1. ------------------  business is not just one activity but a combination of different operations such as production, distribution, and sale.
  2. ------------------ from ancient to modern times the definition of business has remained the same.
  3. ------------------ moving a truckload of oranges from the orchard to the supermarket is an example of production.
  4. ------------------ a salesclerk provides a service by answering customers questions.

C.3 Fill in the blanks with noun or verbs forms. Use your dictionary if necessary.
NO
NOUN
VERB
1.
2.
3.
4.
5.
6.
7.
8.
Production
…………………
……………………..
Conversion
……………………
Distribution
………………………
Sale
……………………..
Perform
Examine
………………….
Classify
…………………..
Create
…………………….


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